A free (but application-only) community for Australian home service operators who want to learn how to generate more leads or hold their agency to account without forking over thousands for a course or burning days in a workshop.
Deep-dive audits in two flavours. Spyglass Reports pull apart a single business, say, the #1 ranked plumber in Sydney, and show you exactly what they're doing so well. Panorama Reports zoom out to a niche and market, say, plumbers in Brisbane, and map what's actually working across the field.
A short resource walking you through exactly where to look in your ad accounts and how to read your SEO, so you can pull apart your agency's work and hold them to account, or feel confident they're earning the fee.
Dedicated rooms for Google Ads, Meta Ads and landing pages. Post a screenshot, ask a question, and we'll answer it through the lens of lead gen for Aussie home service businesses.
Now you might be asking, why would he give all this away for free?
Because I want you to actually understand this stuff. Operators who get how lead gen works don't get fleeced by agencies, don't waste their ad budget, and grow faster. The more of you who level up, the better this whole space runs.
But here's the honest part: at a certain point, doing it yourself stops making sense. Same reason you don't do your own bookkeeping, serious operators delegate so they can work on the business, not inside an ad account. When that moment comes, some of you will just hire me to take it off your plate.
That's the deal.
